Music Channels

Music channels are fully dedicated to music. There are different types of music channels, depeding on the music genre. For example ‘Kerrang’ music channel is purely dedicated to rock music, therefore will only play videos that are by rock artists. Where as ‘Smash Hits’ is more mainstream, pop music.  Music channels also include different interviews with different artists in order to keep the audience informed with the music industry. Music channels will often have programme schedules such as “Top 50 biggest tracks of the year” and so on. Some channels such as Kiss might also have things such as “Drake vs. Will I Am”, which allow audiences to feel as though they are involved in a competition, and will judge the artists for themselves. 

4 Music

4 Music is one of the music channels in the UK. It is the only channel where it has been given permission to be branded under Channel 4 and it is a very popular music channel in the UK. 

4 Music also has a online website (www.4music.com) where fans are able to register and receiver automatic updates about the music industry. This allows the audience and watchers to be more engaged and informed. 
                                                             

MTV 

MTV which originally stood for Music Television, is an American cable television channel based in New York City that launched on August 1, 1981.
The original purpose of the channel was to play music videos guided by on-air hosts. Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.
It also has numerous sister channels in the U.S for example MTV DANCE, MTV ROCKS, MTV CLASSIC and so on. MTV is probably the largest most influencial music video, as it was the first channel to show the first ever music video – video killed the radio star by the buggles. 

The Box

The Box launched in April 1992 with true viewer control in mind.  Music video requests offered dual benefit: business income and brand relevance.  Over time, the channel became well known for its Box Fresh feature for new music videos. Indeed it was this feature that helped to launch The Spice Girls with their first hit, Wannabee. Additionally, The Box’s fame created an unusual trend where artists referenced the channel in their videos. SClub7 went so far as to create a special edition video aired only on The Box. Today, The Box exists as one of the longest running music channels on UK television. It is known for new music (albeit music that skews mainstream in taste). In fact recency has become its key differentiator.

And, whilst playlists are not genre specific, the schedule has come to include music orientated original programming as well as music videos.  For a time also – during the 1990s – a number of compilation albums were released, so extending the brand into the Top 40.

The Box boasts the freshest sounds in the pop, urban and indie scenes, showcasing established artists and featuring some of the finest new acts on the music scene.