Alternative rock (also called alternative music, alt rock or simply alternative) is a genre of rock music that emerged from the independent music underground of the 1980s and became widely popular by the 1990s. Most commonly associated in its heyday with a distorted guitar sound,transgressive lyrics and a nonchalant attitude, its original meaning was broader, referring to a generation of musicians unified by their collective debt to either the musical style, or simply the independent, D.I.Y. ethos of punk rock, which in the late 1970s laid the groundwork for alternative music. At times, "alternative" has been used as a catch-all description for music from underground rock artists that receives mainstream recognition, or for any music, whether rock or not, that is seen to be descended from punk rock (including some examples of punk itself, as well as new wave, and post-punk).
Additionally there is also a radio station for Alternative Rock music which also has a website (http://www.last.fm/tag/alternative%20rock) and Alternative Rock fans are able to listen to their music non stop. I believe this helps engage more fans of Rock music into listening to rock and keeping up to date with all the upcoming new music and videos. Furthermore it is also an advantage for rock artists as they have their own music station where their songs can be constantly played.
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