Rough copy of music video

This is the rough cut of my music video, which has made me realise that there are a few things which need to be changed in order to make this music video to the best of my ability. Some of the settings for the colours need to be improved as while filming at Ruislip Lido the lighting was very bright which caused my video to look too bright at some places. Furthermore some of the shots need to also be shortened for my music video to be a bit shorter and for me to be able to fit another part at the end in order to end my music video successfully.

Additionally, this means that it will then have three parts to it, the beginning, the middle part where it can either be a disruption or a story telling, and the end where everything either goes back to normal or the problem is sorted.

Unfortunately I was unable to film the last part of my music video which involves filming on stage where the male is singing with the spotlight on him and then the girl walks in so the camera moves on to her with the spotlight on her and as the song is near to finishing they both get together and touch hands. This last part will however be added during Christmas holidays as I have planned to film then and add that to my video and edit it perfectly.

Narrative and structure of Music Video

This is the narrative of my music video which highlights what each scene will show. This has helped me plan my music video more carefully and having received feedback for it, the audience have highlighted that they are aware of what will be happening in my music video and they do like the storyline.

Raw Footage

This is the rough cut of my music video, which has made me realise that there are a few things which need to be changed in order to make this music video to the best of my ability. Some of the settings for the colours need to be improved as while filming at Ruislip Lido the lighting was very bright which caused my video to look too bright at some places. Furthermore some of the shots need to also be shortened for my music video to be a bit shorter and for me to be able to fit another part at the end in order to end my music video successfully.

Additionally, this means that it will then have three parts to it, the beginning, the middle part where it can either be a disruption or a story telling, and the end where everything either goes back to normal or the problem is sorted.

Unfortunately I was unable to film the last part of my music video which involves filming on stage where the male is singing with the spotlight on him and then the girl walks in so the camera moves on to her with the spotlight on her and as the song is near to finishing they both get together and touch hands. This last part will however be added during Christmas holidays as I have planned to film then and add that to my video and edit it perfectly.

Alternations made along the way

There are many alternations that have been made along the way. For example my first narrative idea was that I wanted to have my actor at the end go to a grave yard in order to highlight that the lover singing the lyrics has died however I found that very depressing and I wanted to have a more happy ending.

Therefore, I decided for the female to do a live performance which added some variation to my music video and I made it look like the whole video is being sung from a female perspective, where while she is finding the lyrics around a field and stepping on them like they mean nothing to her because she is emotionally strong. This has been highlighted because I wanted to break the 'usual' convention of females being more emotionally weak than males.  Near the end of the song the song speeds up and that is where my music video goes in reverse order and the video ends with the male stepping in the live perfomance and touching hands with the main singer Katie.

I made this big change as I believed it gave my music video a better narrative and a happy ending leaving the audience feel good after watching it.

Lastly, another big change I made was the location I wanted to film in.

I firstly wanted to film in her house and the field only however later on I decided to also film in the studio to overall give my music video some variation shots in order to make it more attractive.

Key concepts - Genre

Key concepts - Narrative

Risk Assessment and Health and Safety Evidence

This is the Risk Assessment sheet and it involves some of the risks that could occur while filming and the ways to minimise the risks. This helped me as I was able to now be more aware of the risks that could happen while filming however now I am more cautious and aware of those risks, therefore we will try and avoid those problems while filming my music video.

Location Release

 

This document is my film location release contract. I had to make this in order to confirm the agreement between the producers and the owners of Ruislip Lido, to make available to the producers the following premises "Ruislip Lido Woods", Reservoir Road, HA4 7TY, London.

 

By completing this document it gives me the right to film my music video there without any problems. 

Actors Auditions

Deciding who I wanted to use in my music video as my main actor was very difficult. I had to make sure that they would be reliable and able to attend the filming sessions whenever I needed to. On the other hand I also needed to make sure that the person in my music video knew what they were doing and did not have to be told about everything and every move.

Luckily I made the right decision by picking one of my friends Katie Norris as she is a very confident student and knows her stuff. Furthermore, Katie is a reliable person, and even though she has a lot of her work to complete she managed to stay focused while acting for my video and attend every session. Therefore, as I was sure about Katie being the right actor for my music video I did not hold any auditions as I felt it was pointless and time consuming.

Analysis of previous A2 work

I  have decided to analyse a previous Haydon Media student's  work because while watching his video I felt he was successful in showing a simple narrative and also performance styled video. I felt that his work was professional and included lots of different and interesting shots. 

0:00 – 0:30

At the beginning of the video I believe that the song goes well with the visuals of being soft, delicate and innocent. It makes the audience feel sympathy and automatically gains happiness as the pulse of colour of the song lifts and it is effective as it shows the 'hope and happiness' of the little girl.

0:31 – 1:24

Furthermore, the cut between the artist and the little girl as it shows the artist and also tells the audience that the song helps the narrative of the story, additionally the song also tells the narrative of the little girl. There are some really effective shots including the longshot of the artist and breaking of the forth hall. It is like he is telling the audience a story. Also there are some interesting angles used to make it interesting such as the high angled shot as the artist performs. This creates intimacy with the audience

1:29-

Moreover, the girl is then cut back to and her excitement grows as she runs away. The clear pulse is used again to emphasize the excitement and warmth she is getting ready for something important.

2:15-

The shots of cyclists show the reason and the audience are familiar with the shot. The artist performing creates here interesting and intimate with the audience through the use of close ups and medium frame shots. Profile shots are used to emphasize the realistic and relation to life.

4:12 -

The darker shots of the scene represent the darkness and it makes the audience feel isolated, helpless as the ongoing shots are used as they give the bad news.  

Props List

This is my props list and it has images of the types of clothing and make up I will be needing for my music video. Additionally, it also highlights that my rock music video will not only follow most rock music video conventions however it also breaks some rules as it will be very simple. This has been shown through this Prezi as I do not need many props. 

Production Log

During the past couple of weeks I have been very focused on finishing the first draft of my music video. After successfully filming it, I have been spending a lot of time editing it on Adobe Premier Pro. To do so I had to export all my my footage from tape to digital, then import it to the programme I am editing it on. I decided to go through my shots and decide what shots i will be using and what ones are badly shot, or lit. I then changed all the names of each clip, so that the editing process would be easier. 


I have put all the shots together in a way that is paced well with my song "All I Want". They show my main artist walking through the woods picking up different lyrics which are also being sung by Kodaline at the same time, and then everything goes back in reverse order and there is a repeated shot of her feet walking shown, then she walks onto the stage for a live performance. The video has a tragic ending, in order to suit the sad style of music and connotate the lyrics of the song, which talk about how he wishes to see her face one more time.
I have exported and am now going to focus a lot of my time on editing it on After Effects. I will use this programme to edit the lighting with filters and perhaps add some special effects. Either way, I am very happy with my first draft.

Audience Feedback on first draf of Music Video

Audience Feedback 

Positive feedback: 

• High quality visuals
• The subplot of the artist picking up the lyrics is giving the music video some more thought and challenging the audience's thoughts. 
• Mise en scene and the costume have been well thought and they suit the conventions of rock music.
• Grasping storyline and fits in well with the lyrics.
• Location and lyrics fit in well together.
• The pace of the cuts of the shots complements the pace of the song.

Improvements:

• The lighting on some shots needs to be improved as the sun is too bright and directly on the camera lens.
• Some of the shots need to be changed and the ending needs to be included in the video. 

What is a Digipak

In this video I have spoken about what a Digipak is and how it benefits the artist. This has also helped me figure out what I will include in my own Digipak in order to make it sell the band image.

 

Analysis of existing digipaks

This document shows some analysis I have done of existing alternative rock Digipaks. I believe it has massively helped me as now I am aware of some of the conventions I need to include in order to make my digipak successful and to the best of my ability. Additionally, I will be looking forward to playing around with some of the tools on Adobe Indesign in order to make my own Digipak fit in to the rock genre, with lots of colours and ironic things which most alternative rock music digipaks include.

Production Log

In the past few days I have spent my lesson time sorting through all of the raw footage that I took on the day of my video shoot.

 I have began to think about what shots fit in best with the timeline that I originally proposed and how I can change the shots in programs such as After Effects. Additionally, I have been working on my Digipak and I have been creating my back cover, and editing some parts which I have done before as I want to make it to the best of my ability.

Finally, I have also created a quick draft of my magazine advert using PowerPoint. I did this as I wanted to see what the image would look like with the layout that I had in mind and found completing this stage to be very helpful.

Production Log

Today I decided to make a list of remaining tasks I have to complete, this will help ensure that I keep up with my time management and also my deadline at the end of December, for all of my work to be in.

 I began to complete these tasks, by creating a video on Adobe Premier Pro. It is a video of the photographs taken at the film shoot and some footage. The photos show myself using the camera in order to highlight that I filmed it all myself, ordering my actors as this helps them act in a better way and it is something I want, and finally setting up scenes. 

This makes it clear that all the footage was shot by me and also legit in terms of copying and originality. The video also includes an image of myself and my cast after the filming was over, as I feel it's important to portray I have a good relationship with my actors and they were happy to participate. 
The videos I create that show this sort of footage, including my raw footage video are all accompanied by Alternative Rock music, this is because I am constantly reinforcing my inspiration and the genre my video is attempting to portray.

Production Log

After gathering photographs from locations after my filming of the music video, I managed to have a clear idea of what photos should be used for my Digipak and Magazine Advert. 

I successfully created both products after two to three drafts of each one. If i feel unhappy about both products or either products later on, I might adapt and change them. 

For both I gathered feedback in order to ensure that my products appealed to my target audience. 

Filming/Editing schedule

This is my filming and editing schedule and it highlights the dates when I will be recording my music video. It helps me be more planned and keep everything up to date in order not to be behind with any work.

Location Recce

This location recce provides information about the location in which I filmed at. It also includes some pictures which gives a clear visual image of what my music video may end up like. Furthermore, doing this helped me highlight some key advantages of the location and some problems I may have faced or will face if I will film there again. This together made me recognize the key benefits and drawbacks of my location, and if I should try and film at a different place as well. 

Production Log

As I have been studying the influences on Alternative Rock music, I have gathered more knowledge on the type of visual look my music video must acquire. The images that stood out to me most were location images, such as forests, beaches, sunsets etc... This has given me a clearer idea of where i might set my music video and the way i might begin to film it. Starting with the sun coming up, but using editing to speed it up so it has a more postmodern feel, for example. Additionally by having my model dress in completely black clothing is another big convention of Rock music videos.

I looked into the influences of my artist's music genre by creating a mood board on PowerPoint. This is because I feel images are a greater way of learning and help me to identify differences in this genre in comparison to others. After gathering all my images and scattering them on a page, I began writing about them. Looking at them all, I could see links, in the instruments used, the image of their artists etc... 

Doing this it has helped to have a clearer image of the Mise en scene i wish to create in my music video.

Production Log

Today I am thinking about how I can develop my research into the target audience of my music video. I feel as though the audience is the most important element when creating a media product. And in this case, with music, audience is very specific. I am going to create a video questionaire, asking lots of different people within my target audience, what they like, who they like, where they go in their spare time and so on. I feel this will give me more of an insight on how to create my music video in a way that'll be successful with its target audience. 

Audience Feedback 2

This is a video of my audience feedback I received before filming my video as I wanted to know people's views on my idea first in order to make some changes if needed before filming. This audience feedback has helped me decide what changes I wanted to make to my initial idea for my music video, however it also made me realize that some of the ideas I had before were not applicable to my story line so therefore need to be changed. 

Audience Feedback 1

This is a video of my audience feedback I received before filming my video as I wanted to know people's views on my idea first in order to make some changes if needed before filming. This audience feedback has helped me decide what changes I wanted to make to my initial idea for my music video, however it also made me realize that some of the ideas I had before were not applicable to my story line so therefore need to be changed. 

Work I Admire

I have decided to make this video in order to highlight what other music videos I admire. I admire Kodaline's work as all their music videos have good thoughtful story lines, which grabs the audiences attention and I am hoping I am able to achieve a similar outcome. Additionally, their official music video to the song All I want, which I am using for my own music video, is almost like a fairytale and it follows the conventions of Beaty and a Beast. This has made it more popular with the public as they can relate to the story themselves.

Actor release form

This is my actor release form which means that I have granted the right to photograph and record the actor and use these for my coursework. 

Production Log

I have  decided I had done enough research for now, and will come back to it late as it is getting on in terms of time and I feel as though Planning is very essential. Therefore, I began by sending Kodaline an email. This was basically just to show that I had considered copyright issues and was aware that her song is not mine to use or mess about with, so I asked her permission if I could use it.

I then created a spider diagram for all my initial ideas. This is just so that I could get all of my work onto a page, and put my ideas out clearly, allowing me to adapt/change/develop them. I will be able to add to this diagram and think about what works and what does not. This is being used as a guideline for my production work. I then decided to bullet point that spider diagram on blogger in order to show it as part of some work I have completed. 

I am now working on my mood board. I decided instead of using photos, I would create a video on Adobe Premier pro. I am getting videos off YouTube, converting them into downloadable videos, and then adding them to my mood board. This is just so that I can have a selection of songs and images that show the sort of image I wish to portray in my music video.

Editing Softwares

I have completed this Prezi in order to highlight which softwares I will be using in order to complete the editing part of my music video and in order to complete my digipack. This has helped me realise which programmes I have skills to use and which ones I lack in skills in order to make my music video and digipack look as professional as possible. Having received some audience feedback I realised that Adobe Premiere Pro will be the best programme in order for me to use to edit my music video.

Analysis of existing Magazine advert

This is an analysis of Rihanna's magazine advert, even though I am not using her song for my music video. I have decided to analyse this as her magazine adverts are usually very simple however very attractive, and that is what I wanted to be doing for my own magazine advert. I am hoping to achieve a similare product at the end, with a picture which is simple but says a lot to the audience and very little lyrics.

During October Half Term - Production Log

During my october half term, I have finalised my storyboard and have come to a conclusion that I wanted to change part of my music video.

My music video will now begin by the artist getting ready at her house with different types of shots, such as close ups etc. Additionally, the artist will then walk out and a close up of her feet while walking will be shown, which I believe attracts the audience more to know where she is going. The next scene will be the forest where there will be lots of trees, and on every tree there will be some song lyrics on. When the camera zooms in to the song lyrics a flashback will be shown in black and white. I believe this adds a great effect to my music video and makes it more eye catching to watch.

Furthermore, then the music video will reverse back to the start where the artist walkes out of her house, and this time instead of the artist going to the forest she will go to the grave yard where she will lay her hand on top of it and a close up of her face will be shown with a tear going down her cheek. This will make my music video more attractive to watch and more interesting as a story will be shown throughout.

This is a summary of me gathering all my ideas together this half term, ready to carry on filming in the upcoming days.

Brand Guidelines

This is my brand guideline and I believe this highlights the brand identity, which the fans of Kodaline will always notice as it is something that the Band are known by. For example the font Kodaline use which is 'Minion Pro' will be recognised with fans straight away and it gives them their own image and identity.

Production Log

Having been fully focused so much on the analysis and deconstruction of my music video I felt I have fallen slightly behind on the research. This means that I have to allocate more time to complete this. I will give myself a maximum of a week and a half to complete it to make sure that I do not fall behind.

Production Log

I have been extremely busy filming my actual music video this week. I had to wake up very early and begin to plan everything for my artist. I looked at YouTube videos and researched into how to create a alternative rock music video. This was important as mise en-scene is essential in the creation of any product as it is what makes the actual product visually appealing. 

I then went to the woods at Ruislip Lido and walked around until I found a number of places I felt was suitable to film in. This is where the actual production of the filming took place, sometimes taking varies takes in order to ensure each shot was useable. I tried to be adventurous with the shots I took. Taking some in the reflection of water, others through sunlight. All making my music video appear more professional.

I then traveled to my house in South Ruislip in which I filmed the next sequence of my music video. Here we worked indoors ensuring we captured the emotion of the character getting ready. We tried to portray this from both viewpoints, therefore some shots are shown from the main characters POV.

As the light began to dim, we were unable to film outside this day.

Moodboard

This is a gathering of all my ideas for my video. It has helped me massively as I now know what conventions I want my own music video to have. Additionally this has improved my imagination of what I want to include and some of the colours I want to use even for my digipak.

Production Log

Today I have analysed the song lyrics of the song I am using for my music video. This was extremely helpful as it allowed me to acknowledge the kind of shots I might be able to incorporate into my music video. I found that the lyrics of my song actually fit perfectly with the story-line of my narrative. Phrases like "somebody like you" "to see you" and "one more time" will all allow me to emphasize the sympathy I wish the audience to feel for my character. It will also enable me to have interesting shots, such as extreme close ups of the girls eyes with dilated pupils etc...

Furthermore another thing I have completed today was write up a brief props list using Prezi. This allowed me to think outside the box about things I could use in my music video to make it more interesting. I came up with black clothing in order to fit in with the conventions of rock music. In contrast to the empty woods, to emphasize the girls loneliness after not seeing her partner for a long time, and the lyrics on the floor and trees will represent the fact that to her nothing is important anymore however the guy is still singing the lyrics out. 

Production Log

During this week I have been looking into Digipaks. Before this project I was not even sure what a digipak was. This is because they are rare and are not seen as much as now people tend to buy music on iTunes and therefore do not purchase the albums in stores. They are more expensive to create and some people would just prefer a CD as they thing that it is what is on the CD that counts, not what the CD is actually in. However, by researching them I have discovered they are actually seen as very valuable. And are often considered as collectables for real fans. This made me feel as though it will be more valuable making a digipak than making a CD.

Another thing I have been doing this week is looking into how Music Channels come into being. By researching channels like MTV and Viva it made me realize what they look for, and what their audience look for to be entertained. It gave me a better feel for the actual music industry.

Photographs of potential locations

Having decided where I want to film my music video made me come to a conclusion that filming in the rain when there are sad lyrics may be a good idea. This is because it will add to the mood of the song and it will engage the audience more, so therefore doing this Prezi has massively helped me decided on where I want to film and what.

Artist Styling/Costume Planning

I have done a Prezi in order to portray the costumes my artist will wear for the music video I am creating. Even though I have decided for my artist to wear vintage clothing, in many areas she will also wear black as it is a convention of rock music videos. On the other hand I am trying to make this music video look as unique as possible so therefore vintage clothing will be a priority. Furthermore, doing this has helped me figure out very carefully what scenes I want my artist to wear what costume, for example if it is a sad scene she will not be wearing a vintage flowery dress, but instead she will have black boots and a black dress on to also portray to the audience the mood, in order for them to engage more with the music video.

Analysis of Kodaline "All I Want" Lyrics

 

I have done an analysis of the lyrics for the song I am using for my music video and this has helped me massively as now I have a better insight into what the lyrics really mean. This highlights that I am now able to make my music video closely relate to the lyrics as I have taken somet ime to analyse them thoroughly. 

Analysis of Kodaline - All I want initial video

This music video is essentially a short story that fits around the message of the song. The video starts before the song starts to play which allows a short introduction to the story about to be told, it denotes a young woman photocopying, giving us the setting of the video. We then hear her scream and begin to laugh, something you would not normally associate together. The music begins as we see the cause of her scream, a work colleague ( we can see this from the costume, a suit) however he has some facial deformities. His expression as another colleague makes out he is some kind of monster shows he is upset and sets up the rest of the video.

As the music goes on the video cuts between shots of him merely working, however it focuses in and out of the foreground and background always revealing a person watching him in disgust.
The first time we see him smile is when he is watching the young woman from the beginning of the video, the video quick cuts between POV shots of her accompanying the lyrics "I lay in tears in bed all night, alone without you by my side" The song explains his feelings for the woman and this has an effect on the audience as we know she isn't interested.
When he goes home the mise en scene is dark, hiding his face, this makes him look like any other person and connotes that he is himself when he is alone. The video cuts between clips of him and his dog, showing him happy, then as he sits down we hear "You brought out the best in me" It suggests that he does have someone that loves him, however it saddens the audience as we realise it is in fact only his dog.
The lyrics "Our love was made for movie screens" is accompanied by the him holding a photograph of himself as a baby with what we can assume is his mother overlooking him with a large smile on her face. This is an over the shoulder shot so that even through the way he is sitting as he looks at the photograph we can see he is upset and longs for this love again.
The turning point of the video comes during the bridge of the song, the music builds up as the man builds up the courage to save the woman from some men harassing her. He begins to fight them as the music reaches it's loudest and most intense point. This emphasises how important this moment is and how much courage it took him to do it.
The very end of the video reveals a message, as the woman accepts him asking him to call her, it shows that the way people look isn't everything.

Permission to use song

In order to gain permission for me to use Kodaline's song ' All I Want ' I decided to email their record label. I wrote a polite message, telling them who I am and what school I attend followed by the reason why I wanted to use their song. I ended the email in a professional way, and it highlights that I have considered that permission needs to be taken and I am aware of copyright issues.

Production Log

During my last couple of lessons I have been concentrating on my story board. This is what i will use to guide me when doing my actual film shoot for my music video. I am very happy with the shots I have come up with, however I have no doubt that when actually filming my music video I will think of other creative shots and angles to experiment with. For example, I might see the sunlight beaming through the trees and decide to add that to my music video, however I can not put that on my story board yet as I do not know what the weather conditions will be like on the filming day. 

To create my story board I printed 15 story board templates. Under each photo I have drawn I have written: the length of the shot (most ranging between 2-3 seconds), what is happening in the shot (so when it comes to filming i know how to direct my actor), the type of shot (for example, long shot), the angle of the shot (for example low angle) the type of movement in the shot (for example tracking, panning etc...) and also the sound (the song, sirens, breaks of the car).

To ensure the shots I drew fit into my alternative rock genre I watched the actual video of "Kodaline - all I want "(which is the song I'm using in my music video). When watching it I realized it is completely different to my idea, which I like a lot as it makes me feel as though my narrative is completely original. 

Another thing I did when creating my story board was listen to the song over and over again. I would look at the length of the shots i had created and count as the song played. This allowed me to have a rough acknowledgment of how long each shot needs to be, and how far along in the song i was. This enabled me to create enough shots to fill the length of the song.

Digipack Draft

In today's lesson I have carried on with my digipack and decided to do a landscape version of the album poster as well as a portrait. Additionally I have also completed an Album cover which is very simple however attractive and looks very realistic.

This is the portrait album poster which I have been working on for the past few lessons and managed to finish the draft version today. I believe I have followed the typical conventions of an album poster, however there are still a few more things to be added in order for it to be completely finished and labeled as a final digipack product. Therefore in the next few lessons I will be carrying on with this and try to make it look as unique as possible.

Secondly, this is my draft version of the album cover, which looks very simple and I will probably be adding more to it and try to make it my own as much as possible in order to follow the soft rock theme. This is because I do not want to make it look exactly like Kodaline's actual album, I would like to put a twist to it so it looks more unique.

Production Log

In recent weeks I have been extremely busy with the production part of my coursework. I started off by holding a photoshoot in which I took pictures of myself to be used on my digipak front cover. I then went on to creating, and finishing the front and back covers of my digipak's first draft. I am however waiting to hold my actual video shoot to take the remaining photos that I need. Additionally, I have been working on my magazine advert on Photoshop and trying to make visual links between the two products.

I feel that I have defined the style of the artist by choosing what fonts and colour schemes will be present throughout my work. Furthermore, I have a day in mind this week for filming my video as I was unable to do so last week, due to the poor weather conditions. Although this was a risk that I took into consideration during my risk assessment that could halt the production of my video.

Production Log

Today I have carried on doing my album poster. I have added a picture to the background and also changed the font colour in order to make it more realistic and for easier to read for the audience. Additionally, the picture links very well to the lyrics as the singer is constantly repeating the lyrics of "gotta find somebody, I'll find somebody" and this has been represented in the picture by the rain drops which represent e 'sad' mood and by the nature which higlights he is looking out to find somebody new to fall in love with.

Production Log

Today I have decided to think about who my target audience is. This information will be gathered using my previous audience profile I have made. I am going to look into the way Alternative rock music influences their audience and who their audience is.

Production Log - Album Poster Draft

In today's lesson I have began drafting my album poster. I have decided on the layout I want to have however I did not have a picture to use yet so therefore that will be added later on. This shows the base of my album poster and it helps me figure out what else I want to add and what type of pictures. Furthermore, I believe I might end up changing the whole structure in order to make it more interesting and not look more like a movie poster.

Script

I have successfully completed my music video script and I believe this has helped me fully realise what I will be needing for my music video and the locations I need in order to film it. Having thought about it carefully I have decided to start with a Prologue and have the first few seconds of the video filmed in my house, where the protagonist is 'dreaming'. My second location will be Ruislip Lido as I wanted to have some nature around to make it look more unique and realistic, and I think Ruislip Lido is a great place to make this happen.

Additionally, there may be some scenes filmed in Hyde Park as I want to add some variance to my music video, however in order to do this I may need to gain some consent for me to be able to film in Hyde Park, so therefore according to how much time I have that decision will be made clear.

Shot List

This is a shot list of my music video. I have decided to include a Prologue as I wanted to make it more interesting and have a smooth instrumental start to the music video. Doing a shot list has helped me a lot, and I will be using it while filming in order to make sure I do not miss out any scenes or shots. Furthermore, I have also decided to repeat a few scenes, for example when the chorus is playing. I believe this will give my music video more of a structure.

Production Log

For the last few lessons I have been fully concentrating on finishing my storyboard. This is what i will use to guide me when doing my actual film shoot for my music video. I am very happy with the shots I have come up with, however i have no doubt that when actually filming my music video I will think of other creative shots and angles to experiment with.  An example of this can be depending on the weather, if it is raining I will be able to film some shots in the rain which will make my music video more interesting, and taking into account my music video will be a love story it will benefit the conventions of love music videos very well, as it has a sad mood involved. 

In order to create my storyboard I have taken A4 paper and for each shot I have drawn the scene. In order to make sure the shots i drew fit into my alternative rock genre I watched the actual video of "Kodaline - All I want (which is the song I'm using in my music video). After watching this I had inspiration about using slow motion in a lot of my shots, to make the video less jumpy and more smooth and graceful, unlike the genre of the music, however I wante to come up with something more unique as the song is very different too. 

While drawing my storyboard I also tried to listen to the song over and over again as it helped me gain a visual imagery of my music video. This allowed me to have a rough acknowledgment of how long each shot needs to be, and how far along in the song I was. 

Production Log - During my summer holidays

During my summer holidays I have been to visit many locations in which I could be filming my music video in. I took a trip to Hyde Park as there are some very good views, in which I believe would make my music video look very realistic.  Additionally, through my summer holidays I have also been gradually completing research tasks and doing as much research into different music videos as possible. Moreover, I wanted to go and see Kodaline perform live, however I could not make that idea become real as I did not manage to get the tickets in time.  Doing research tasks has given me some great knowledge on music videos, which benefits me when I film my own music video, as I have learnt some of the music video conventions and important features that need to be included.

Research into Kodaline

KODALINE (2)

I have decided to do some research into Kodaline, as it gives me a broad idea of what the band is about and their type of music videos they create. As I am using their song for my final music video it has given me an insight of what type of music video it needs to be and what the audience will be expecting from me. Moreover, it taught me that not all rock bands have loud and drums in their music video which means I can make my own music video look as unique as possible and surprise the audience.

Music Video Theory

I have done research into the music theorist Andrew Goodwin as it has helped me gain an insight into what I should be thinking about when creating my own music video.  Furthermore it has also given me a wide range of knowledge about what specific things the audience focuses on. This has helped me make those parts especially look very professional and attractive to the audience in order to succeed with my final music video. 

Research into Alternative Rock Music

  Alternative rock (also called alternative music, alt rock or simply alternative) is a genre of rock music that emerged from the independent music underground of the 1980s and became widely popular by the 1990s. Most commonly associated in its heyday with a distorted guitar sound,transgressive lyrics and a nonchalant attitude, its original meaning was broader, referring to a generation of musicians unified by their collective debt to either the musical style, or simply the independent, D.I.Y. ethos of punk rock, which in the late 1970s laid the groundwork for alternative music. At times, "alternative" has been used as a catch-all description for music from underground rock artists that receives mainstream recognition, or for any music, whether rock or not, that is seen to be descended from punk rock (including some examples of punk itself, as well as new wave, and post-punk).

Additionally there is also a radio station for Alternative Rock music which also has a website (http://www.last.fm/tag/alternative%20rock) and Alternative Rock fans are able to listen to their music non stop. I believe this helps engage more fans of Rock music into listening to rock and keeping up to date with all the upcoming new music and videos. Furthermore it is also an advantage for rock artists as they have their own music station where their songs can be constantly played. 

Research into a music video director - Alex James

Researching into a director of the song I will be using for my own music video was very beneficial as I gained a wide idea of what all his directing is about. I learnt why Alex James does those storylines and also learnt how he has built up into becoming a director. This has highlighted that doing a music video needs to look as professional as possible and sometimes it is not very hard to make that realistic.

Influences of music style

Having done some research into Rock music has helped me realise why rock music videos are filmed in a very unique way. Furthermore it also helped me understand that not all rock music or rock bands are very loud and use black as their main colour. Kodaline are a rock group however their music videos are very different. This means I am also able to film my music video in a unique way even though it has Rock music style influences.

Analysis of music videos

I decided to analyse Ed Sheeran's - The A Team video as I believe my own video will be very similar to this in the perspective of what the female artist experiences. This has helped me think about the ways in which my music video needs to be filmed and needs to look as professional as possible. Furthermore, having analysed this I now have a very clear idea of what my music video will look like and all the different effects and little story narratives I have to try and fit in. I received some audience feedback from reading my analysis and they were all positive such as "good analysis, clever ideas about how the director has done everything".

Research into existing music labels

A record label is a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Atlantic Records: 

Atlantic Records is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz.

CEO: Craig KallmanFounded: 1947, Los Angeles, California, United StatesHeadquarters: New York City, NY, United States of AmericaFounders: Herb Abramson, Ahmet ErtegunAwards: Academy of Country Music Vocal Event of the YearNominations: Academy of Country Music Single Record of the Year,Academy of Country Music Album of the YearOver its first 20 years of operation Atlantic earned a reputation as one of the most important American independent recording labels, specializing in jazz, R&B and soul recordings by African-American artists, a position greatly enhanced by its distribution deal with Stax Records.

In 1967 Atlantic became a wholly owned subsidiary of Warner Bros.-Seven Arts, now the Warner Music Group, and expanded into rock and pop music, signing Cream, Led Zeppelin, Yes and Foreigner. In 2004 Atlantic Records and its sister label Elektra Records merged into Atlantic Records Group. Craig Kallman is currently Chairman of Atlantic Records. Label co-founder Ahmet Ertegün served as Founding Chairman until his death on December 14, 2006, at age 83. The label also has a number of deals with previously independent labels such as Must Destroy and VP Records.

Syco

Syco Entertainment, often known simply as Syco, is a global joint venture between Simon Cowell and Sony Music Entertainment focused on the production and marketing of music, television, film and digital content. It employs a staff of more than 50 in offices in London and Los Angeles and manages a string of high-profile television and music brands through partnerships with Sony Music labels and TV production partners, most notably FremantleMedia.

 Cowell and Sony Music Entertainment each own 50% of the business. Charles Garland, the former chief operator of Simon Fuller's 19 Entertainment is Global CEO, responsible for the day-to-day operations of the company. Retail billionaire Sir Philip Green, a close friend of Cowell, serves as an advisor to the company. Karren Brady, television personality and vice-chairman of West Ham United F.C., also serves as an advisor to the company.

Research into possible equipment choices

Equipment

This post will show what I will be using in order to create my music video. By doing this post it has helped me think about all the different ways I can make my video look as professional as possible. Furthermore I also received some audience feedback and asked about different types of programmes I should be using in order to make my final video look as realistic as possible, like other videos which are usually shown on MTV and 4 music channel.

Music Channels

Music channels are fully dedicated to music. There are different types of music channels, depeding on the music genre. For example ‘Kerrang’ music channel is purely dedicated to rock music, therefore will only play videos that are by rock artists. Where as ‘Smash Hits’ is more mainstream, pop music.  Music channels also include different interviews with different artists in order to keep the audience informed with the music industry. Music channels will often have programme schedules such as “Top 50 biggest tracks of the year” and so on. Some channels such as Kiss might also have things such as “Drake vs. Will I Am”, which allow audiences to feel as though they are involved in a competition, and will judge the artists for themselves. 

4 Music

4 Music is one of the music channels in the UK. It is the only channel where it has been given permission to be branded under Channel 4 and it is a very popular music channel in the UK. 

4 Music also has a online website (www.4music.com) where fans are able to register and receiver automatic updates about the music industry. This allows the audience and watchers to be more engaged and informed. 
                                                             

MTV 

MTV which originally stood for Music Television, is an American cable television channel based in New York City that launched on August 1, 1981.
The original purpose of the channel was to play music videos guided by on-air hosts. Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.
It also has numerous sister channels in the U.S for example MTV DANCE, MTV ROCKS, MTV CLASSIC and so on. MTV is probably the largest most influencial music video, as it was the first channel to show the first ever music video – video killed the radio star by the buggles. 

The Box

The Box launched in April 1992 with true viewer control in mind.  Music video requests offered dual benefit: business income and brand relevance.  Over time, the channel became well known for its Box Fresh feature for new music videos. Indeed it was this feature that helped to launch The Spice Girls with their first hit, Wannabee. Additionally, The Box’s fame created an unusual trend where artists referenced the channel in their videos. SClub7 went so far as to create a special edition video aired only on The Box. Today, The Box exists as one of the longest running music channels on UK television. It is known for new music (albeit music that skews mainstream in taste). In fact recency has become its key differentiator.

And, whilst playlists are not genre specific, the schedule has come to include music orientated original programming as well as music videos.  For a time also – during the 1990s – a number of compilation albums were released, so extending the brand into the Top 40.

The Box boasts the freshest sounds in the pop, urban and indie scenes, showcasing established artists and featuring some of the finest new acts on the music scene.