Analysis of Kodaline - All I want initial video

This music video is essentially a short story that fits around the message of the song. The video starts before the song starts to play which allows a short introduction to the story about to be told, it denotes a young woman photocopying, giving us the setting of the video. We then hear her scream and begin to laugh, something you would not normally associate together. The music begins as we see the cause of her scream, a work colleague ( we can see this from the costume, a suit) however he has some facial deformities. His expression as another colleague makes out he is some kind of monster shows he is upset and sets up the rest of the video.

As the music goes on the video cuts between shots of him merely working, however it focuses in and out of the foreground and background always revealing a person watching him in disgust.
The first time we see him smile is when he is watching the young woman from the beginning of the video, the video quick cuts between POV shots of her accompanying the lyrics "I lay in tears in bed all night, alone without you by my side" The song explains his feelings for the woman and this has an effect on the audience as we know she isn't interested.
When he goes home the mise en scene is dark, hiding his face, this makes him look like any other person and connotes that he is himself when he is alone. The video cuts between clips of him and his dog, showing him happy, then as he sits down we hear "You brought out the best in me" It suggests that he does have someone that loves him, however it saddens the audience as we realise it is in fact only his dog.
The lyrics "Our love was made for movie screens" is accompanied by the him holding a photograph of himself as a baby with what we can assume is his mother overlooking him with a large smile on her face. This is an over the shoulder shot so that even through the way he is sitting as he looks at the photograph we can see he is upset and longs for this love again.
The turning point of the video comes during the bridge of the song, the music builds up as the man builds up the courage to save the woman from some men harassing her. He begins to fight them as the music reaches it's loudest and most intense point. This emphasises how important this moment is and how much courage it took him to do it.
The very end of the video reveals a message, as the woman accepts him asking him to call her, it shows that the way people look isn't everything.